Mike Law

Mike Law oversees all investment and buying activity across dentsu’s media service line of business in the US and works with leading media owners and technology partners on the development of products and standards that drive incremental value for our clients. Mike and his team manage more than $18B in annual spend across National and Local TV, Audio, Digital, and OOH, on behalf of clients including General Motors, Microsoft, Proctor & Gamble, Pfizer, LVMH, MasterCard, Chili’s, Subway, and AB InBev.

For the past 20 years, Mike has been engaged in media buying roles focused on delivering competitive media buying strategies and performance for advertisers. Prior to being elevated to President of Amplifi US, Mike served as EVP, Managing Director for all US Media Investment for dentsu. For six years, Mike oversaw dentsu’s approach to video strategy in the US market, product, and investment across all screens and devices.