Nancy Hall

Nancy Hall is the EVP, Eastern Region & Head of Outcome Based Marketing at Matterkind. She oversees Matterkind’s business and teams in New York. In this role, Nancy spearheads Programmatic, Addressable Strategy and Activation, Search, Social, eCommerce, Multi Channel Biddable capabilities, Data and Audience activation, Campaign Management, and the Outcome Based Marketing businesses. Some of her clients include American Express, CVS, Astra Zeneca, Teva Pharmaceuticals, Merck, JnJ, ExxonMobil, Bloomin’ Brands, BMW and many more.

Nancy is a digital marketing executive with over 20 years of experience working with best-in-class agencies and brands to drive results on behalf of her clients. She launched and ran Vertical solutions in Retail, Travel, Healthcare and CPG and she has managed Sales, Client Services and Tech teams in the interactive space. Nancy’s expertise has spanned data, technology, media, addressable, performance and programmatic.