Nita Song

Nita Song is the President and Chief Momentum Officer of IW Group. Nita has over 25 years of experience in multicultural marketing, communications, and agency management. In her 20+ years at IW Group, Nita has led client management, agency operations and business growth, successfully expanding IW Group’s services from PR to advertising, to integrated and experiential marketing. She began her career where she launched Asian marketing strategy for clients AT&T, Bank of America, and Anheuser-Busch. In 1996, she moved to AT&T as the Director of Marketing and Community Affairs in the Pacific Region, with responsibilities for corporate affairs, community relations, marketing, and promotions. After AT&T, she joined Netsperanto, a start-up internet company, where she led the development and marketing of eight ethnic online communities as Vice President of Marketing. She then returned to IW Group in 2000 to lead new business development and expand the agency.