Ian Dallimore

Ian is Vice President of Digital Growth & General Manager of Programmatic, where works with programmatic supply and demand-side partners, client brands, and advertising agencies to devise strategic plans for impression-based digital OOH advertising. In this role, Mr. Dallimore manages many of Lamar’s relationships with industry technology partners, and maintains focus on data and attribution. Mr. Dallimore began with Lamar in 2004 and has specialized in events and sports marketing, National Sales, Innovation, and digital strategy. Mr. Dallimore chairs the Innovation Committee for the Outdoor Advertising Association of America (OAAA), the top OOH trade association in the country, and sits on advisory boards and committees with other trade groups, including the DPAA, DSF, DSE, Geopath, and others. Mr. Dallimore graduated from Louisiana State University with a Bachelor’s degree in Business Marketing.