Larry Allen

Larry Allen is vice president and general manager of data and addressable enablement for Comcast Advertising, the advertising unit of Comcast Cable, which includes FreeWheel, A Comcast Company and global technology platform that is powering the future of the television marketplace, and Effectv, the advertising sales division of Comcast Cable. In this role, he is responsible for leading the overarching addressable TV solutions and product roadmap across Comcast, serving both internal and external clients. Larry leverages and licenses data and technology to enhance the consumer experience while delivering optimal results for clients across all screens.

In addition, Larry leads the addressable enablement business and cross-industry collaboration efforts, including Go Addressable, a major industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities that make it easier for advertisers to incorporate addressable TV into their advertising campaigns.