Lisa Torres

Lisa Torres oversees more than 140 multicultural experts sitting inside of Publicis Media – the largest, targeted cultural digital investor in the U.S. She and her team take a data-driven approach to helping clients better understand their diverse consumer segments and have pushed the marketplace forward via the latest insights, inclusionary strategies and thought leadership.

Torres is also co-founder of Publicis Media’s groundbreaking Once & For All Coalition, a multi-year, industrywide initiative that aims to remove industry barriers to equitable financial opportunity and representation of underserved and ethnically-diverse suppliers.

Prior to this role, Torres served as President of ZenithOptimedia Multicultural, where she worked closely with the agency’s strategy and investment teams to equip their clients with integrated and dedicated multicultural expertise. With more than 25 years of experience, Torres has held positions across agencies including Havas, Carat and others.