Deidre Smalls-Landau

Dynamic and entrepreneurial, Deidre is an award-winning advertising executive who has been at the forefront of the industry for more than 20 years. Deidre oversees internal and external branding, and platforms and initiatives that help shape UM as the agency that clients want to work with, and people want to work for. Deidre ensures that diversity & equity are at the core of the agency’s business and branding, and works with client teams to integrate diversity data and insights across UM’s planning & buying process. Deidre established and launched UM’s Diversity, Equity & Belonging (DEB) division in 2018. She was instrumental in shaping its strategic priorities and infrastructure while establishing DEB as a core competency at the agency. Deidre architected the industry’s first-ever Equity Upfront in 2021, raising up Black-owned media for the advertising industry. Deidre is a 2018 Adweek Media All-Star, a 2020 She Runs It Working Mother of the Year and 2021 Changing the Game honoree.