In this session...
DE&I is now front-and-center in marketing though there remains one critical component that needs to be seriously addressed — ageism. Every person of every demographic gets older, yet ageism remains a major problem in advertising.
Although Americans over the age of 50 constitute 47% of the adult U.S. population and drive over $8.3 trillion in economic activity each year. In this session, AARP CCMO Martha Boudreau is joined by Kirsten Flanik, President & CEO, BBDO NY to discuss the 10 imperatives for bringing them to life.
Adding ageism to the DE&I conversation is a positive and long-overdue development. Every person of every demographic gets older, yet ageism — perpetuated by stereotypes and biases, both implicit and explicit — remains a major problem in marketing and advertising. Americans 50 and older are responsible for the majority of every dollar spent in the U.S.
The time is now for advertisers to better represent the 50+ audience in marketing.
In this powerful session, AARP Chief Communications & Marketing Officer Martha Boudreau is joined by Kirsten Flanik, President & CEO BBDO NY to discuss the 10 imperatives in representing this 50+ audience and how brands are bringing them to life through highly impactful campaigns.
What You'll Learn from This Session...
- 10 imperatives in representing this 50+ audience.
- Insights to create authentic marketing and advertising that drives the 50+ to action.
- Examples of brands doing it right.