Tracks Venues

In this session...

How can brands and content creators authentically tap into artist-driven storytelling to create an impactful partnership?

This discussion will feature AMC Networks’ Content Room and the star and creators, Rhea Seehorn and Hannah Davis, behind the Emmy®-nominated original series “Cooper’s Bar” to discuss the creative development behind the digital series, its impact with audiences, branded partnerships and how it serves as a case study for the kind of story-building truly innovative integrated marketing is all about.

What You'll Learn from This Session...

  1. Developing authentic brand partnerships in the creation of new IP.
  2. Leaning into product placement and trusting the creative process.
  3. Leveraging talent passion-projects to establish a new relationship with an established audience.

Presented with


Rhea Seehorn Emmy®-nominated actor, and Creator/Executive Producer/Director & Star of “Cooper’s Bar” and AMC’s Better Call Saul
Hannah Davis Creator/Executive Producer/Director of “Cooper’s Bar”
Kim Granito Executive Vice President, Content Room & Integrated Marketing AMC Networks
Dade Hayes Business Editor Deadline

Event Details

Event Type Session