In this session...
New research from Talk Shoppe shows that informed shopping is the key to a satisfied buyer. Cenk Bulbul, Marketing Director of YouTube Shopping, will moderate a conversation about how people use YouTube to get inspired, confidently make purchase decisions and shop brands that they love. You’ll hear from Cassey Ho, entrepreneur and YouTube creator, Blogilates and Burrow, a DTC furniture brand.
What You'll Learn from This Session...
- Shoppers are looking for TRUSTWORTHY information.
- Buyers want to FEEL GOOD about their purchases.
- Informed purchases lead to SATISFIED CUSTOMERS.
- Trust in platforms leads to TRUSTED BRANDS.
