Tracks Venues

In this session...

Sneakerheads know all about the extreme hype that makes sneakers such a hot and expensive trend. How can you use these lessons for your brands? This panel will dive into what sneaker hype looks like and break it down into marketing lessons for all brands.

What You'll Learn from This Session...

  1. The difference between culture and hype, and how to harness both.
  2. How brands can ensure authenticity.
  3. Leveraging partnerships/collaborations that will excite your customers.

Presented with


Arinze Emeagwali Culture & Community Marketing Lead Instagram
Beth Bulik Reporter Endpoints News
Mark Pappas SVP, Innovation CMI Media Group
Sharifa Murdock Chief Impact Officer KITH

Event Details

Event Type Session