In this session...
Great design is about impact. In this talk, we will take an in-depth look at the story behind how Mackey went from designing for friends to designing some of the most recognized visual identities in the world.
We’ll go behind the curtain for authentic glimpses into what the process of designing globally recognized marks really takes and provide viewers with inspiring tools to pursue their dreams and impact their own lives.
What You'll Learn from This Session...
- Learn to understand brand personality and market fit.
- Understand how to thrive within specific requirements and constraints.
- Demonstrate the functional benefits and future potential of your designs.
