In this session...
What does it mean to build a digitally-native brand? How does the Zero team collaborate with clients to take an idea all the way to launch? Why does it matter to have fun in the process?
Chelsea Goldwell will share behind-the-scenes stories about how she and her team at Zero build thoughtful brand worlds that encompass the entirety of the customer journey, from digital to IRL.
What You'll Learn from This Session...
- How to build thoughtful and highly engaging brand worlds.
- Collaborating with clients to take an idea all the way to launch.
- Why having fun matters.
