In this session...
A national advertising campaign typically has broad appeal. But how can a national marketing message meet the local needs of a franchise brand with a presence in all 50 states & 40+ countries?
Marketing veteran & Coldwell Banker CMO, David Marine, and EVP of Marketing & Creative for Coldwell Banker Bain in Seattle, Scott Hannaman, reveal the strategy & execution behind the Coldwell Banker Real Estate brand’s 2022 “Dream” campaign that did just that & how other CMOs can support business growth at the national & local levels
What You'll Learn from This Session...
- How messaging and creative that can flex to different markets and audiences drives bigger results.
- How building a better mousetrap starts with better cheese.
- How you can find the gaps where you can differentiate in a crowded marketplace.
