In this session...
In a country where an estimated 40% of the population identifies as non-white, why do Americans still shop a single ethnic aisle for countless cultures and their products, and how do we train, excite and activate consumers to find and discover new brands outside of them?
What You'll Learn from This Session...
- Bust the myth behind the ‘ethnic’ aisle, and share how we can shake up tired categories by debunking the tropes that paint the legacy of ‘exotic’ food brands as cheap, sugary and processed.
- What does radical inclusivity look like across packaging, and how can we create and share authentic stories that resonate both on the shelf and online?
- Discuss the trappings (and advantages of) DTC and how to evolve our packaging design to work just as hard on the shelf as it does on Instagram.
