Tracks Venues

In this session...

WSJ launched a new commerce site, Buy Side from WSJ, in June of this year with the commitment to helping readers make smart decisions about how to spend their time and money. Since launch, they have produced over 100 pieces of content and reviewed 500+ products. Learn about their findings and experience from conception to launch, content creation strategies and a new Twitter live shopping experience.

What You'll Learn from This Session...

  1. Trends and findings from conception to launch of Buy Side from WSJ.
  2. Buy Side from WSJ commerce and content strategies.
  3. Successful brand partnership shopping strategies.

Presented with


Leslie Yazel Editor and Head of Content, Buy Side WSJ Barron's Group
Emily Welsh Head of Business Development & Marketing, Buy Side WSJ Barron's Group
Amanda Farrell Senior Director - US Sales Twitter

Event Details

Event Type Session