Tracks Venues

In this session...

More than ever, brands are seeking out ways to reach diverse and multicultural audiences and consumers. But how can they do that authentically, in ways that genuinely cultivate and excite the target demographic?

Dominique Johnson, Director of AMC Networks multicultural marketing initiative AVENUE, is joined by Yvonne McNair, Co-Founder of the Harlem Festival of Culture to discuss tapping into cultural moments of joy and celebration, diverse artists and businesses, to reach and engage audiences in a real and meaningful way.

What You'll Learn from This Session...

  1. Reach vs. Engagement — how to truly tap into an audience base in ways that mean something.
  2. How celebrating key cultural moments and partners opens up opportunities for brand partners.
  3. On-the-ground examples of tangible partnerships and activations that move audiences and build brand loyalty.

Presented with


Rebecca Eaves Global Vice President Advertising Week
Yvonne McNair Co-Founder, Harlem Festival of Culture & Chief Experience Officer, Captivate Marketing Group Harlem Festival of Culture
Dominique Johnson Director of AMC Networks AVENUE AMC Networks

Event Details

Event Type Interview