In this session...
Achieving reach, relevance, trust, authenticity, subject matter expertise, personal connections and the desired meaningful action can seem like it is just too much to expect from an individual influencer or celebrity partner. And that’s because it is! This panel will break down how pairing influencers who have reach with trusted experts who have the facts can drive additional support for your campaign or cause.
What You'll Learn from This Session...
- Learn best practices for pairing influencers with subject matter experts.
- Understand how fostering a sense of trust can impact the effectiveness of your campaign.
- Uncover how to identify trusted and effective messengers to connect with your target audience.
