In this session...
As the exclusive, Spanish-language destination in the U.S. for FIFA World Cup Qatar 2022™ – the biggest sporting event in the world – Telemundo and Peacock are ready to fuel the ravenous soccer fandom of Hispanic viewers this November with the most extensive multiplatform World Cup coverage ever. This panel takes a look at how fans, viewers, brands and partners can embrace the excitement: during, before and after the games. As we get closer to kickoff, what do advertisers need to know about today’s Hispanic audience and today’s soccer fan (two overlapping, rapidly-growing and increasingly-influential segments) in order to achieve their goals across every screen?
