Tracks Venues

In this session...

Verve Group and Getty Images will present why moments-based marketing is exactly what the advertising industry has been looking for — a way for brands, ads and content can align without the use of tracking technology.

Consumers live and breathe heightened amounts of media when their favorite team or entertainer is in the news. These moments are what make fans and shape culture — and they just might signal to the advertising community how to better connect brands with consumers while they’re online.

Verve Group and Getty Images will present why moments-based marketing is exactly what the advertising industry has been looking for — a way for brands, ads and content can align without the use of tracking technology.

Learn how, in a future without behavioral targeting, advertisers can win over customers and how new technology and data sources can unlock new advertising channels. View Less

What You'll Learn from This Session...

  1. Learn why compelling imagery makes a measurable difference when seeking to form connections between advertisers, content and publishers.
  2. Appreciate the differences in contextual advertising platforms when content is matched with strong imagery.
  3. Create a roadmap for how your brand can better embrace moments as opportunities for learning about customers without the use of identifiers.

Presented with


Speakers

Raman Sidhu SVP, EMEA Sales & Global Partnerships Verve Group
Mike Zarilli Senior Director, Global Strategic Development Getty Images

Event Details

Event Type Session