In this session...
Ad tech has a responsibility to join the “green” movement. How can we use our resources to drive change and support environmentalism?
Video content is the key to creating impactful change. It’s necessary for us to step into the ring; advertisers, publishers, content creators and tech companies all have a role to play in this changing landscape.
Maayan Segal, VP of Clients at Primis, will discuss our industry’s role in supporting the planet — using video content as the language of change.
What You'll Learn from This Session...
- How video content drives change.
- Goodvertising can serve your company, it doesn't have to be a “donation.”
- How ad tech can build products to promote goodvertising.
- What Primis is doing to build an economy around sustainable videos.
