Tracks Venues

In this session...

With customer expectations on the rise, technology companies are looking for more powerful ways to collect, unify and activate data across multiple systems.

Join us to discuss how business leaders are leveraging the Customer Data Platform (CDP) to create a rich, 360-degree view of customers and unlock hyper-personalization at scale. You will learn about connecting first-party data to deliver a dynamic, customized digital experience.

What You'll Learn from This Session...

  1. Learn the value of unified customer data in delivering the best digital experience.
  2. Hear why personalizing the customer experience improves engagement.
  3. Understand how to optimize first-party data and leverage for promotion strategies.

Presented with


Martin Kihn SVP of Product Strategy Salesforce

Event Details

Event Type Session

Track  Brands & Marketers