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In this session...

Americans over the age of 50 constitute nearly half of the adult US population, and they are avid users of technology. By 2030, the 50+ market will have grown to 132 million, and they will be spending $108 billion annually on tech products.

The pandemic accelerated their use of technology, driving a rise in the use of smartphones for activities such as making online purchases, ordering groceries, banking, entertainment and using a multitude of mobile apps.

These new tech habits among people over age 50 are enduring and continue to drive increased year-over-year engagement with tech.

In 10 minutes, AARP’s Purvi Doraiswamy lays out what you need to know about the 50+ audience and key trends in how they are engaging with technology.
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What You'll Learn from This Session...

  1. Older adults engage with various media channels the often surprise marketers (web, tv/streaming, radio, print, voice, etc).
  2. Older adults are using digital technology today.
  3. The pandemic changed older adults’ use of technology and smartphones.

Presented with


Rebecca Eaves Global Vice President Advertising Week
Purvi Doraiswamy Vice President, Digital Operations AARP

Event Details

Event Type Interview

Track  Representation