In this session...
Join the 4A’s Chick Foxgrover alongside Meta’s Head of Agency, Bianca Bradford, and agency leaders including Luke Hurd, VMLY&R, and Christine Lane, DDB, for a discussion about how agencies are leveraging emerging tech to drive innovation today.
This expert panel will explore how the growth of the creator ecosystem has altered the agency model, how AI is ushering in a new era of creativity and the role of agencies in building an inclusive metaverse.
As technology continues to advance and ways of working change, advertising agencies will also need to evolve to compete and help their clients find innovative new ways to reach customers. In this session, Chick Foxgrover of the 4As will lead a panel discussion featuring industry leaders, including Meta’s Head of Agency, Bianca Bradford, and Luke Hurd, VMLY&R, and Christine Lane, DDB, about how agencies can lean into change and the tech of the future to drive innovation today.
Together, this panel of industry experts will explore the growth of the creator ecosystem and how creator partnerships can help agencies and the brands they serve connect more authentically with consumers. They’ll also discuss how emerging technology like artificial intelligence is ushering in a new era of creativity and the role of agencies in building an inclusive metaverse.
What You'll Learn from This Session...
- Get inspired and learn the impact that AI has on the future of creativity.
- Discover how to strengthen campaign ideas and form authentic connections through creator partnerships.
- Learn the key role agencies play in helping clients activate and build for an inclusive metaverse.