Tracks Venues

In this session...

McDonald's Chief Marketing & Customer Experience Officer talks about how the brand found its voice through speaking fan to fan: reconnecting with McDonald's fans, reinventing its approach to marketing and driving results for the Golden Arches

What You'll Learn from This Session...

  1. Brand voice.
  2. Driving results through marketing.
  3. Speaking fan to fan.

Presented with


Tariq Hassan CMO McDonald’s USA

Event Details

Event Type Session