Tracks Venues

In this session...

It’s no secret that consumers have digital advertising fatigue. Brands are increasingly tasked with finding creative ways to target consumers with continuous behavior shifts and preferences, including how they are marketed to.

Niels Sommerfeld, co-founder of mobilads, sits down to discuss how mobile OOH brings innovation in a digital fatigue era and how to measure its effectiveness.

What You'll Learn from This Session...

  1. Why current consumer behavior calls for new brand marketing tactics.
  2. How OOH is the most effective amplifier to digital channels.
  3. Measuring the success of OOH and digital marketing combined.

Presented with


Rebecca Eaves Global Vice President Advertising Week
Niels Sommerfeld Co-founder & COO mobilads

Event Details

Event Type Interview

Track  Ideas & Innovation