Tracks Venues

In this session...

Out of Home advertising has evolved into a high impact, intelligently targeted medium for brands to reach, engage, and influence consumer behavior in an effective way. This interview with Talon’s Group CEO, Barry Cupples, covers what’s behind OOH’s Renaissance – from audience-first planning, intelligent technology platforms, creative innovation and flexibility, all contributing to driving meaningful and measurable business outcomes.

What You'll Learn from This Session...

  1. The Case for OOH Playing a Larger Role in Omnichannel Strategy
  2. Investments in New OOH Technology and Capabilities: Audience Targeting & Measurement
  3. How OOH is Delivering Measurable, Meaningful Business Outcomes
  4. Why Creative Innovation Leads to Social Engagement and Amplification

Presented with


Ruth Mortimer Global President Advertising Week
Barry Cupples Group CEO Talon Outdoor

Event Details

Event Type Interview

Track  Game Changers