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In this session...

There is no better way to build brand love with Hispanic consumers than through in-culture and in-language storytelling. But many brands don’t know where to begin.

Join master storyteller, filmmaker and experience guru Alberto Ferreras and Head of TelevisaUnivision’s Así Studios, Caroline Olkowski, for an insightful discussion, best-in-class creative and actionable takeaways for using brand storytelling to connect with America's growth consumers.

U.S Hispanics are the most powerful growth consumer out there today. The sheer size and influence of the U.S. Hispanic audience make it a segment that brands can’t afford to overlook, but that same size and dynamism can be a stumbling block for brands who don’t know where to begin.

Storytelling in-language and in-culture not only drives stronger bonds between brand and audience but can also help to shine a light on the ties that bond, and in turn, helps brands show up the right way, every day. Find out how your brands can turn consumers into customers and customers into advocates through the power of brand storytelling with the experts at TelevisaUnivision’s Así Studios. View Less

What You'll Learn from This Session...

  1. Key markers of in-language and in-culture branded content for Hispanic consumers.
  2. When done correctly, culturally relevant storytelling not only helps brands gain new customers, but builds meaningful brand love.
  3. Best in class examples of brands with deep equity with Hispanics showing up in a new way leveraging branded stories across myriad platforms.

Presented with


Alberto Ferreras Creative Executive in Residence of Así Studios TelevisaUnivision
Caroline Olkowski​ Head of Brand Studio TelevisaUnivision

Event Details

Event Type Session

Track  Brands & Marketers