Tracks Venues

In this session...

TV relevance requires viewer data, but privacy compliance is getting stricter. The promise of addressable TV is essentially the delivery of content that matters to people — but is it possible? For those with the ability to aggregate and de-identify household-level insights, the promise is real.

In this conversation, stakeholders across the addressable ecosystem will demystify (and debate) the formula for giving viewers what they want through privacy-compliant value exchange.

What You'll Learn from This Session...

  1. Hear experts’ perspectives on the industry’s ability to scale an addressable TV audience.
  2. Discover the impact of upcoming stricter privacy policies changes on the future of addressable TV.
  3. Learn how the industry can work together to make addressable more achievable and measurable.

Presented with


Speakers

Brian Morse VP, National Advanced TV Ampersand
Carolyn Sheflin Vice President of Advanced Advertising Sales Spectrum Reach
Matt Van Houten SVP, Product, Business Development, and Sales Operations DIRECTV Advertising
Matt McLeggon SVP, Advanced Solutions Magnite
Kerry Flynn Media Deals Reporter Axios

Event Details

Event Type Session