Tracks Venues

In this session...

Characters, canon and commerce. Join executives from Disney and creative agency MOCEAN for a deep dive on how to use iconic intellectual property in advertising. The panel will reveal how brands can align characters and themes from franchises like Star Wars, Pixar and Marvel with their campaigns while ensuring the integrity of both the IP and your brand objectives.

What You'll Learn from This Session...

  1. How to use iconic characters and story in your advertising.
  2. Effectively leverage intellectual property in advertising.
  3. Commercializing characters and canon.

Presented with


Mindy Hamilton SVP, Global Partnerships & Marketing The Walt Disney Company & Marvel Studios
Chris Lisciandro Vice President of Global Partnership Marketing The Walt Disney Company
Erica Coates Chief Operating Officer MOCEAN
Greg Harrison Chief Creative Officer MOCEAN
Wes Morton CEO and Founder Creativ Strategies

Event Details

Event Type Session

Track  Ideas & Innovation