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In this session...

We all know that music can be a powerful tool to help brands connect with consumers. But are we really taking advantage of music as an ASSET to build the brand, increase marketing effectiveness… and save time and money while doing so?

Effective music use doesn’t have to require a lot more work or resources. It just takes a little intentionality.

In this conversation, Music Supervisor and Owner of Parvin Music, Sam Parvin, directs an open conversation about what specific ideas she’s seen work to achieve more effective and efficient music selection and licensing with her clients like Beam Suntory, The Coca-Cola Company and AB-InBev. You’ll also discover together potential ways to easily and powerfully execute on music within your organization, so come ready to share challenges, ask questions and take notes!

What You'll Learn from This Session...

  1. Learn when and with whom to have music conversations within your organization.
  2. Discover what your music partner / team needs to know in order to be effective at music licensing.
  3. Music can be simple. Here’s how to get started today.

Presented with


Sam Parvin Owner & Director Parvin Music

Event Details

Event Type Session

Track  Ideas & Innovation