In this session...
The last era of social media has been defined by warping reality — filtered photos designed to generate 'likes' rather than express one's true self. People are now demanding authenticity from the brands and creators they follow.
Clubhouse pioneered social audio, allowing for deeper connection. Clubhouse's Head of Entertainment Partnerships, Chelsea Macdonald, talks with the iconic Laura Brown, former InStyle EIC, about harnessing the power of conversation to create meaningful, more authentic experiences for your audiences.
The last era of social media has been defined by warping reality — hyper-curated and filtered photos, and clever comments designed to generate “likes” rather than to express true feelings. We’re in the midst of a massive shift where people are demanding authenticity from the brands and people they follow, which has led to the rise of new formats that strip away the artifice and focus on what’s real.
Clubhouse pioneered the category of social audio, giving people a way to better express their true selves and connect with each other on a deeper level through the power of voice. Clubhouse's Head of Entertainment Partnerships, Chelsea Macdonald, sits down with the iconic Laura Brown, former InStyle Editor-in-Chief, about harnessing the power of conversation to create meaningful and more authentic experiences for your audiences.
What You'll Learn from This Session...
- Focus on quality vs quantity to engage your audience.
- Talking with people, not at people, results in authentic connections.
- Platforms that foster authentic connections will stand the test of time.