Tracks Venues

In this session...

Learn how podcasts can contribute to an organization finding a new audience, increasing awareness and thought leadership, humanizing your brand, competitive differentiation, creating a new revenue stream and more.

What You'll Learn from This Session...

  1. What are the main reasons to start a branded podcast.
  2. How should your podcast work with your other content marketing channels.
  3. How to set goals and measure success for a podcast.

Presented with


Speakers

David Flumenbaum VP, Video and Audio, Entertainment Group Dotdash Meredith
Genevieve Roth Founder and President Invisible Hand
Rachael King CEO Pod People
Annette Cardwell Senior Director of Content, Community and Customer Marketing Lattice

Event Details

Event Type Session

Track  Audio & Podcasting