Tracks Venues

In this session...

Marketers are facing a myriad of unprecedented challenges and opportunities. To win, they must adapt to shifting dynamics and find new ways to create brand love and engagement. The most innovative brands in the world are leveraging advancements in technology and analytics to break through and connect like never before. How are they bringing together science, technology and creative to achieve growth at scale?

In this session, join Alicia Parker, CMO Tishman Speyer, Mike McGarry, the VP of Brand Marketing, Shake Shack, and Kern Schireson, Chairman and CEO, Known, as they explore the power of modern marketing to capitalize on outsized opportunities for growth in a recession.

Presented with


Alicia Parker Chief Marketing Officer and Managing Director Tishman Speyer
Kern Schireson CEO Known
Michael McGarry Vice President of Brand Marketing Shake Shack
Minda Smiley Reporter Morning Brew

Event Details

Event Type Session

Track  Advances in AdTech