Tracks Venues

In this session...

In this fireside chat, Beth Ann Kaminkow, the CEO of VMLY&R Commerce and CEO of VMLY&R New York, will explore the era of modern commerce, the acceleration of creative commerce and how brands and agencies are reimagining ways of working to reach audiences across new commerce channels.

What You'll Learn from This Session...

  1. Strategies for putting commerce at the center of your brand’s consumer experience.
  2. The role of data and tech in bringing greater creativity to buying moments.
  3. Adapting to new modes of delivery across social commerce, DTC, metaverse, retail media and more.

Presented with


Matt Scheckner Chairman Advertising Week
Beth Ann Kaminkow Global CEO VMLY&R Commerce

Event Details

Event Type Interview