In this session...
In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. Studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In a less noisy ad environment, it’s easier to be seen and heard.
Join Deb Stambaugh, Chief Marketing Officer of global advertising technology company Quantcast, for a discussion about how marketers can invest in brand advertising and impact the bottom line at the same time.
What You'll Learn from This Session...
- How measuring upper-funnel brand advertising increases reach and positively impacts sales and revenue.
- The importance of understanding audiences, demographics and device types where creatives are resonating and how mid-flight optimization can yield more receptive customers for lower funnel campaigns.
- The importance of understanding optimal frequency to drive branding initiatives and mid-flight optimization to drive stronger campaign performance.
- The value of understanding strong vs. weak creatives in flight to drive optimal performance.
