In this session...
Audacy CRO Brian Benedik sits down with Advertising Week’s VP of Programming Michael Gwertzman to discuss the superpowers of audio. As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. In times of uncertainty consumers turn to what is familiar - rituals - and audio is a critical ingredient, offering exponential listener engagement and results, deeper trust than other media, diversity of platforms, data and measurement, and campaign flexibility.
What You'll Learn from This Session...
- Superpower of audio
- Audio’s precision
- How Audacy is leveraging ad tech to target consumers
- Benefits of “total audio” in marketers’ media mixes
- Audio’s ROI in marketing strategies