Tracks Venues

In this session...

Today, global organizations successfully use clean room technology to power rich data-driven experiences without limits or risk. Join InfoSum’s Chairman and CEO Brian Lesser and advertising industry expert Joanna O’Connell, as they discuss the future of data clean rooms, why privacy is good for business and smart strategies organizations can implement today to maximize the value of their data.

What You'll Learn from This Session...

  1. Clean rooms 101: their use cases and adoption across the ecosystem.
  2. Why the phaseout of cookies is just a piece of the puzzle.
  3. Creating a solution to measurement and data privacy through multi-party collaboration.

Presented with


Brian Lesser Chairman and CEO InfoSum
Joanna O'Connell Research Analyst Media Math

Event Details

Event Type Session

Track  Advances in AdTech