Tracks Venues

In this session...

There has never been a better time for advertisers to get their brand in the game. Learn how Frameplay is setting the standard in ad serving, creative formats and measurement in these virtual worlds, including coveted metrics like attention, viewability, brand and performance measurement, with an expert panel.

Audience members will see how intrinsic in-game advertising reaches consumers in a live demonstration and walk away with a clear understanding of how new metrics in the gaming world.

In this session, Frameplay CEO Jonathon Troughton will visually walk advertisers through the coveted gaming media channel and demonstrate how attention and viewability are captured in virtual worlds. Following that, a panel with notable names in the advertising and gaming spaces featuring former Massive CEO Mitch Davis, American Cancer Society's Ben Devore, and Labelium's Meredith Hughes will discuss how advertisers can bridge the gap between virtual environments and IRL moments.

These new, cookieless metrics are the future in providing robust and detailed insights into consumer behavior around intrinsic in-game advertisements. The audience will walk away with a foundational understanding of why there’s never been a better time to get their brand in the game. View Less

What You'll Learn from This Session...

  1. Provide an understanding of intrinsic in-game advertising vs. intrusive pop up or video ads.
  2. Provide actionable next steps on how to harness the power of gaming, and how to move brand messaging from digital/virtual environments into IRL action/intent.
  3. Demonstrate how Viewability / Intrinsic Time-in-View provides authentic measurement.

Presented with


Mitch Davis Partner Frequency Fund
Jonathon Troughton CEO and Co-Founder Frameplay
Meredith Hughes VP, Client Partner Labelium
Ben Devore Director, Media Strategy at American Cancer Society American Cancer Society

Event Details

Event Type Session

Track  Advances in AdTech