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In this session...

Fandom, especially in sports, is pervasive. But historically, the model for fandom is a limited experience, where fans can attend games, buy memorabilia or collect trading cards with no real opportunities to engage on a deeper level.

Web3 and NFTs are challenging traditional notions of fandom. Autograph is focused on adding utility to classic collectibles and providing exclusive benefits with every NFT drop. This offers new avenues for fans to collect, connect, experience, and get closer to other fans and the players and teams they love.

NFTs provide great value for other sports organizations and athletes. As the industry continues to evolve, it will be exciting to see NFTs expand to other leagues, franchises, and personal brands.

Presented with


Speakers

Marty Swant Senior Reporter, Marketing & Technology Digiday
Patrick Cassidy CMO Autograph

Event Details

Event Type Session