Tracks Venues

In this session...

Join FOX Sports, Blockchain Creative Labs and Heineken USA for a conversation on the social good of sports, including a deep dive into insights on sports fans, the future of fandom and what it means for advertisers now and moving forward.

What You'll Learn from This Session...

  1. Understand fandom's far-reaching benefits — from fostering social connections to strengthening communities.
  2. Gain insight into the effect sports fandom will have on advertisers now and moving forward.
  3. Learn how Blockchain technology and web3 are changing the game in interactions between teams, fans and brands.

Presented with


Ben Valenta Senior Vice President of Strategy & Analytics FOX Sports
Chris Broussard Co-Host, First Things First FS1
Melody Hildebrandt President Blockchain Creative Labs
Frank Amorese Vice President: Media, Partnerships & Creative Studio Heineken USA

Event Details

Event Type Session

Track  Game Changers