In this session...
CBS has been at the forefront of programming inclusiveness since they started using the Gender Equality Measures (GEM) for their program research in 2018.
In 2020, CBS took the next step and adapted the GEMs, which score consumer reactions to the treatment of women in advertising programming, to form a BIPOC metric assessing the value of racial representation in people’s content choices. Attend and hear an update on the representation and measurement of diverse audiences.
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CBS has been at the forefront of programming inclusiveness since they started using the Gender Equality Measures (GEM) for their program research in 2018.
In 2020, CBS took the next step and adapted the GEMs, which score consumer reactions to the treatment of women in advertising programming, to form a BIPOC metric assessing the value of racial representation in people’s content choices.
Radha Subramanyam, herself a pioneer in the media and technology industry, will provide an update on the representation and measurement of diverse audiences.
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What You'll Learn from This Session...
- How CBS is putting programming inclusiveness at the forefront.
- How CBS formed a BIPOC metric to assess the value of racial representation in people's content choices.
- An update by a media pioneer on the representation and measurement of diverse audiences.
