Why and how brands should be using podcasting to engage in important conversations, elevate diverse perspectives and win in today’s attention economy.
What You'll Learn from This Session...
Learn about the attention economy and why buying based on reach might not always generate impact.
Brands can generate true loyalty when they prioritize that the audience feels heard (through diverse creators, unique voices, surrounding important conversations) vs. their impression getting heard (buying based on reach).
Audiences notice and often disregard brands who aren’t genuine to their values. Podcasting provides a path into current and real conversations with real people and perspectives — which is what people want brands to be.
From creative to programmatic, Acast will highlight specific podcast advertising paths that allow brands to be inclusive, interesting and impactful.
Presented with
Speakers
Elli Dimitroulakos
Global Head of Ad Innovation
Acast
