Tracks Venues

In this session...

Diageo North America’s Chief Marketing and Innovation Officer, Ed Pilkington, will discuss Diageo’s commitment to building a more sustainable and inclusive future and how their iconic portfolio of beverage alcohol brands plays a critical role in delivering this ambition. Diageo knows its brands must continue to play an active role in society to meet consumer demands and that this must be underpinned by a business that reduces environmental impact in an authentic and measurable way.

What You'll Learn from This Session...

  1. Marketers are uniquely positioned to be activists and drive change to scale. How fellow CMOs and marketeers can think about marketing as a means to inspire and influence greater action, using the power of brands to solve real world problems.
  2. Consumers are demanding businesses to act responsibly — and brands can be out front in helping to earn their trust and respect and show them how we can be a sustainable, responsible and inclusive business.
  3. How do you get an entire global organization to align behind a shared mission? Diageo’s 2030 ambition and 10-year action plan drive us and focus us as an organization. We are following the same North Star in terms of goals around sustainability.
  4. Partnerships are critical to the journey. We cannot accomplish what we need to alone, and so we welcome new thinking, concepts, relationships and solutions.

Presented with


Ed Pilkington Chief Marketing & Innovation Officer Diageo North America
Ryan Joe Advertising Editor Business Insider

Event Details

Event Type Session

Track  Social Impact