Tracks Venues

In this session...

Cathy Muldowney, SVP of Programmatic Sales, discusses how Clear Channel Outdoor’s programmatic advertising solutions create an even more impactful and accessible out-of-home ad experience for brands and audiences alike.

With real-time biddability, data-driven audience targeting and attribution measurement, programmatic has transformed the way brands engage with their audiences in an out-of-home setting — resulting in ads that champion quality, relevance, reach and performance.

What You'll Learn from This Session...

  1. Participants will realize the premium nature of programmatic digital out of home inventory.
  2. Brands will discover the nimbleness, optimization and accountability that comes with activating pDOOH.
  3. Marketers will learn how pDOOH is one of the most accessible modes of marketing, given its global scale.

Presented with


Speakers

Michael Gewirtzman Global Vice President, Programming Advertising Week
Cathy Muldowney Senior Vice President, Programmatic Sales Clear Channel Outdoor

Event Details

Event Type Session