In this session...
Today’s measurement landscape is hard to understand. Everything from changing consumer behavior and converging media channels to shifting technology standards are fueling the fast-paced and complicated ecosystem. This dynamic prevents consistency for marketers.
In this session, Laura Manning, VP of Measurement at Lucid, A Cint Group Company, will talk about common misconceptions around media measurement, simple steps to better measurement and planning for the future of the industry.
What You'll Learn from This Session...
- Learn common misconceptions around measurement and why it's so hard to get right.
- Gain a better understanding of the different parts of the measurement landscape.
- Get tips for thinking differently about the measurement stack in the age of cross-channel.
- Develop a fool proof process for selecting the right measurement partners for your needs.
