In this session...
From big personalities to big-time plays, sports drive the cultural conversation and create meaningful connections with fans like no other medium.
For nearly 50 years, Warner Bros. Discovery Sports’ portfolio has been at the center of it all: creating beloved franchises — including the iconic Inside the NBA — building out properties like Bleacher Report, the #1 digital destination for young sports fans, and developing fan-first experiences that heighten engagement across the company’s extensive footprint of live sports.
WBD leaders Luis Silberwasser (Chairman and CEO of Warner Bros. Discovery Sports) and Jon Steinlauf (Chief U.S. Advertising Sales Officer, Warner Bros. Discovery) will share their perspectives about the growing importance of sports for brands and advertising partners and how they see the industry evolving amidst emerging trends in streaming, sports betting, media rights and more.
What You'll Learn from This Session...
- Gain insight into the power of WBD’s expansive live sports portfolio and the opportunities and impact this continuous sports schedule can creates for advertisers.
- Learn how emerging trends like streaming, sports betting and more fit into the live sports experience for fans.
- Learn more about the important role sports plays in reaching diverse audiences.