Tracks Venues

In this session...

TV streaming now reaches more young adults than traditional TV. Hear how brands are breaking through with diverse audiences in ad-supported content.

What You'll Learn from This Session...

  1. Much of Gen Z is considered “streaming natives” and do not consider traditional TV an option. Learn how to reach this influential age group with marketing only possible on TV streaming platforms.
  2. For Gen Z, choice of streaming services is highly influenced by their unique content offerings. Marketers will walk away with how to tailor their advertising to the right content.
  3. Gen Z is very receptive to TV streaming ads. Brands will learn how to captivate this audience to lead them further down the marketing funnel.

Presented with


Katina Papas-Wachter Director, TRC Ad Sales Roku
Aaron Sobol Head of Investments and Media Partnerships Unilever
Kate Brady Senior Director Next Gen D2C PepsiCo

Event Details

Event Type Session

Track  Moving TV Forward