Tracks Venues

In this session...

In this session, discover what it takes to create one dog-gone great event with a year-round social strategy. Learn how Westminster has modernized its marketing approach, is attracting a younger audience through TikTok and how the team creates social magic in real-time during the beloved annual event.

What You'll Learn from This Session...

  1. How legacy brands can modernize marketing efforts in an authentic way.
  2. What it takes to support high volume live content from a large-scale annual event.
  3. How to use social media to build fandoms and keep those audiences entertained all year-round.

Presented with


Howie Kleinberg President GLOW
Gail Miller Bisher Director of Communications Westminster Kennel Club

Event Details

Event Type Session