In this session...
Today’s modern TV ecosystem has largely been built in silos as legacy media companies and newer streaming platforms have amassed content, technology and audiences independent of each other. This has worked in favor of a few platforms.
Nielsen’s State of Play report found that 64% of streaming viewers expressed a desire for an aggregated bundle to make selecting content easier. This panel will explore how standardization around measurement, ad quality and other rules of engagement will help create a streamlined path forward.
What You'll Learn from This Session...
- A successful “total TV” advertising strategy entails reaching a mix of audiences through different channels across linear and streaming, and doing so with consolidated workstreams and measurement.
- Programmatic and direct-sold aren’t in competition with each other when it comes to selling TV inventory — it’s about making it easier for advertisers to activate.
- The definition of addressable TV is nuanced and multi-dimensional so it’s important to talk to your partners to make sure you’re in alignment.
